Introduction

During this part, we will learn the 4 powerful pillars of Instagram professional marketing. Inside each of these pillars, we will have many strong and advanced marketing strategies to grow an Instagram page and generate sales. Many people talk about Instagram marketing these days, but most of them don’t know about these strategies, even professional ones.

Ground floor

Before we go deep in Instagram marketing and learn advanced strategies, you need to build the foundation the right way, or it doesn’t matter how hard you try. So even though some of these steps inside this part may look basic but try to apply them.

Step 1: Building the IG account

If still, the Instagram account has not been created, use the company email and create it simply by following the steps. There is some important stuff you have to do to prepare the page for the next step. First, convert the Instagram account into a business account.

Simply go to setting, find “convert to business account” and follow the steps. Then add some important info about the business such as email, local address and so on.

Also connect Instagram to other social media platforms like Facebook, Twitter and so on.

8 rules to have a successful post

To grow a page you must know what rules to follow when you want to create a post and upload it. If you do it the right way sooner or later you will see the result you are looking for inside the page. Let’s have a look.

4 Advanced marketing strategies for Instagram

Till now we have talked about the fundamentals of Instagram marketing and what rules you should follow to deliver a better post. Now it is time to focus more on marketing strategies that will bring results. In this part, we will learn about 4 powerful Instagram marketing strategies. Let’s begin with the first one.

1. Follower attention

This is one of the best strategies that I have used over the past several years. I also taught this strategy to tens of thousands of students, and they all received a huge result from only using this strategy.

So the whole concept of this strategy has 2 main steps:

1. Find where your potential follower exist
2. Grab their attention

This concept also applies when you create an ad on social media platforms. There you should also define your target and with ads grab their attention, but here we will use free strategies and some tools that can help you do it faster and easier.

Step 1: Find pages that your potential followers hang out. For example, if your page is about fast food, then you should find all the fast food in your area, create a list and go to their Instagram pages. People who followed those pages are more likely to follow yours as well, so they will be your potential followers. You can also find them using some specific hashtags.

There is another way to find your target follower if your page is about a local business. For example f you have a restaurant, and there are 10 companies, businesses, and stores nearby, you can target the followers of those pages.

Step 2: Now that you know where they are, you should grab their attention. If you want to do this manually, you have to send a follow request, like their post and leave comments, but you must be careful not to spam people otherwise Instagram will block your page for some time.

2. Feature page

The next strategy we are going to talk about is to create a feature page (one or more). Normally you have a page about the business and in this strategy, you have to create other pages with the same topic but without any promotional posts.

For example, if your business is about fast food, you can create a feature page about fast foods and try to just delivery value with your post and attract people.

Then later after you feature pages get a good number of followers you can start to promote your business page. The reason that this strategy works is that people usually don’t like to follow businesses but they are more likely to follow pages that are not about business and won’t promote a product.

3. Shoutouts

The next strategy is shoutouts when a page shares another page’s post or story and invite their followers to follow the shared page. There are many ways to do a shoutout but the main ones which you need are:

• Shoutout for shoutout
  • In this strategy, you contact another page with the same topic and almost the same follower amount and deal to shoutout each other. It is free and will bring tons of followers.
• Paid shoutout
  • In this way, you can find pages with the same topic but with a lot more followers than you, and ask for a shoutout. They will give you a price list of how they can introduce your page to their followers and how much it cost you.
  • Always ask for the amount of reach and impression on their posts or stories. The reason is that if they have fake followers the number of reaches will be much lower than you expect.
• Invite influencers
  • Find influencers around you with the same topic and invite them to your business. Do something for them or provide a service and in return ask for a shoutout.
  • For example, if you have a hair salon, invite some beauty influencers and provide some free service and in return ask to share a post about you.

I almost receive 3-5 invitations every single day that people send some free stuff, like a free account of a platform and ask me just to talk about it on my channels.

4. Contest

You may have heard of contests before and you may think it is very simple, but there some important instructions you have to follow in order to become successful.

First of all, apply this strategy on Instagram when you have more than a couple of thousands of followers, otherwise, it won’t work. The more followers you have the result will get bigger and bigger.

Before on Facebook marketing, we had talked about it but we are going to repeat the general steps again here as well.

• Step 1: Set a valuable reward connected to your business – Mega Giveaway
  • Must be valuable for people, something they want
  • When ppl say you are crazy, meaning you are on the right path
  • Low-value reward = no result
• Step 2: Design a good ad image
  • Use canva to create a sample – designschool.canva.com/tutorials
  • It must show the reward first
  • It must show the value in $ – right top corner
• Step 3: Sign up to woobox.com
  • Sign up
  • Create an offer in woobox
• Step 4: Write the post copy
  • The first line must be reward inside stars: **REWARD** – write the value in $
• Step 5: publish on Instagram
• Step 6: run ads using Facebook manager

Bonus !!!

There is another strategy which I would like to share as a bonus for you.

Instagram post quality test: When you upload a post, Instagram run a test on it for a short time which is called quality test. To Instagram, the posts which receive a huge engagement right at the beginning is considered a high-quality post. If Instagram marks your post as high-quality, then Instagram will show the post to more people.

So if you can bring more engagement at the beginning your posts will be seen more and more. Some people create a group with friends and whenever they post something, they ask each other to like and leave a comment.

But there are also some platforms that you can pay and take part in events which this will happen. Several months ago I used a service which was very good and brought a huge engagement to my posts and that was executivemafia . It’s a company that create special event for this perpose and will put your page in a list with other pages with the same topic.

Also you should know that the effect will be much more if the pages that like and comment on your post have a huge number of followers.

Instagram sales funnel

Having a successful Instagram page doesn’t mean that it is ready for business and making money. Most people miss this part that they have to convert those followers into customers and for that, you need to know more about sales funnels.

The Instagram page must direct people to a landing page, a place where you capture leads. About sales funnels and leads we will talk more in upcoming sections but for now, we will review some general tips that you have to follow.

• The landing page that you will direct people to, must be optimized for mobile
  • Because people on Instagram use a phone
• It is better to capture lead instead of selling a product right away
  • You can use leads to prepare them to buy a product
• Give something for free to create an incentive to give you their email
  • Give a reward (a pdf, or …) to push people more
• Use email marketing to convert those followers into customers
  • We will learn more about it in the email marketing section

Bonus section

There are some general tips about Instagram marketing that you have to know. First of all, never use tools that bring fake followers to your page, the number of followers doesn’t matter in business.

Use the tools below for more information and analytics for your page. you can also provide these analytics to your clients as reports.

• socialblade.com
• pro.iconosquare.com
• minter.io
• socialrank.com