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The biggest copywriting mistake

One of the most important factors before writing an effective copy is to know who are you writing for, what are they like, what do they need and so on. Therefore If you don’t know who is your target you never can write a successful copy. So during this lesson we are going to understand who is our customer by using buyer persona.

Course Description

Learn and master how to write a powerful copy that increase sale, attention and followers with using practical tips and techniques.

You will learn how to:

  • What is copywriting
  • Who is your customer
  • 6 powerful formulas to write a good headline
  • Cognitive biases in headline
  • AIDA
  • How to write a copy (body) that increase call to action

What is copywriting?

Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

Because we need to attract people, copywriters help to create billboards, brochures, catalogs, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, tag lines also white papers and other marketing communications.

How are we going to do it?

We should present an argument strong enough to convince visitors and readers that what we are going to provide them (product, info, free sample, …) worth a lot more than what they give us (email, phone number, money, …). So this way we can effect and convince them to make the action that we want them to do.

Where you can use copywriting?

  • Market research
  • Email marketing
  • Search engine optimization(SEO)
  • YouTube
  • Instagram
  • Facebook
  • Twitter

Therefore if you really want to write a copy that sells, join this course because these are the core of a successful marketing and sales.

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  • 8 hours on-demand video
  • 4 Articles
  • 71 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion

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Student Feedback

 Students feedback-copywriting
Marina Petrovic: 5 Star
Clear, informative, convincing, professional.
 . . . . . . . . . . . . . .
Sachin Sahu: 4.5 Star

Professional, best course